The Frankel Custom Home Building Method

When you express interest in a custom home by Frankel Building Group, we start from scratch — wielding a pen in one hand and a sheet of paper in the other.Contact Us
Memorial Palladian Estate | Frankel Building Group

Our method is just as tailored as our clients’ custom homes. And while we adapt a new and unique course of action for each client, we have a few guidelines that ground our process.

1. Frankel’s Creative Phase

The journey to building your dream home begins with what we call the “Creative Phase.” During this part of the process, our design team meets with you to determine your family’s needs, unique design style, home size, and overall feel, among others. This phase consists of three parts:
Architecture | Frankel Building Group

1. We ask about the use of space in your home and begin drafting a floor plan.

Our Creative Director, Rodney, begins fleshing out what your family wants, needs, and requirements from a home. He’ll ask a range of questions about your life, including hobbies, daily schedules, design style, timeframe, pricing, and family size. This information will lay the foundation for how our designers will render your home on paper.

3D model of Tanglewood Transitional Estate

2. Our designers and architects finalize your custom home’s floor plan.

Following the initial consultation, our design team goes to work. They clean up the initial sketch Rodney drafted, making sure all of the specifications and artistic features you discussed in your consultation are transferred onto a digital blueprint.

3D model of Tanglewood Transitional Estate

3. We construct a 3D virtual model of your home.

Using 3D rendering technology, you can actually “walk through” your home before construction even begins. This helps you and us ensure every minute detail, from the windows to your kitchen sink, is met to your liking.

Interior designer Megan Reuss

2. Frankel’s In-house Design Studio

While our top-tier architects collaborate on the bones of your home, our interior designer, Megan Reuss, simultaneously brings your home to life with the finest-quality interior touches from our in-house design studio.

Frankel’s design studio, in partnership with Ladco, aggregates the best interior features under one roof, making the selection and design process even more pleasant. As Frankel’s selection coordinator, Megan navigates you in crafting the perfect interior design scheme. This includes everything from the selection of wood for cabinets and types of stone for your surfaces to the hardware for the doors, paint colors and more.

3. We Update Every Client Everyday

Communication is one of the most important values Frankel Building Group provides our clients. If you have any questions about your home at any stage of the process, you’ll have direct-line access with our architecture teams and our lead designer. You can even speak directly with our Co-presidents, Kevin and Scott Frankel, as they are instrumental in transitioning each project from the creative phase to the construction phase.

We have the most advanced tools for communication as well as internal policies in place to ensure you’ll always have an open dialogue with our team before, during and after construction. Our 30-year track record only proves this further.

Frankel offices